Don’t get me wrong.

AI definitely has it’s place and can be incredibly useful in streamlining your operations and getting those silly hamster wheel tasks off your plate.

And let’s face it, even if we didn’t like it… it’s not going anywhere.

BUUUT…. and it’s a big BUUUT

From a Marketing and Customer Experience professional out in the wild I’m noticing that it’s making a lot of people look pretty silly.

Cleverly crafted and well thought out brands are few and far between these days. So, you can imagine my delight when I wandered by this clever brand.

Before all the salepeople run for the hills, hear me out. There are 8 reasons, and they all make a lot of sense - and going to benefit you.

Stop sending your customers around the bend trying to upgrade them or stop them from cancelling. You’re just making them angrier and more likely to spread the bad word.

Your customer is savvy. Do you know how many negative reviews it takes to actually impact your sales?

What to do when cat memes have taken over a business’ social channels?

Clear it all and start from “scratch” - well not really.

Firstly, I love Canva more than my right arm.

However, after working with brands for years and years, this tool can dilute your brand and message if it is not used strategically.

Sometime it’s as simple as re-evaluating the goal that will turn the strategy and results on it’s head.

Fix your customer experience. Fix your reviews.

Process is key to increase customer engagement effectively.

Identifying what you do well and where you can improve can sometimes open you up to new verticals

Refreshing or re-branding your business can also refresh your business and team